Baseline audit
Analytics, rankings, backlinks, conversion paths and technical health documented before work begins.
Design and Engineering
A redesign that protects what you have earned.
A modern, high performing website that preserves your search equity through careful migration, precise redirects and a measured launch.
Engagements from $1,200
The brief
Modernize the experience, keep the equity.
Many redesigns look better and perform worse, because rankings and conversion paths were lost in the move. We plan for both before a single pixel changes.
We start with a rigorous audit of what is working today: pages that rank, paths that convert and content that earns links. Those assets are protected and improved, not discarded.
Every old URL is mapped to its new home, technical signals are carried across and performance is measured against the previous site, so the new experience can be judged on evidence.
Scope of work
A redesign without the usual risks.
Components of a typical redesign, scaled to the size and complexity of your current site.
UX and content review
What to keep, improve, consolidate or retire, with clear reasoning for each decision.
New architecture and design
A clearer structure and a refreshed visual system that reflects where the business is today.
Migration plan
Content, media and metadata moved with precision and quality checked page by page.
Redirect mapping
Every legacy URL mapped to the most relevant new page to preserve authority.
Launch monitoring
Crawl checks, ranking and traffic monitoring, and fast fixes in the weeks after launch.
Method
Measured before, during and after.
A methodical sequence that treats your existing performance as an asset to protect.
Benchmark
We record current traffic, rankings, conversions and speed as the baseline.
Redesign
Architecture and design are rebuilt around your goals and audience.
Migrate
Content, redirects and technical signals move to the new site in staging.
Monitor
After launch we track performance against the baseline and resolve issues quickly.
The standard
Better design, proven by the numbers.
The safeguards that make our redesigns low risk.
- No orphaned URLsEvery indexed page is accounted for in the redirect map.
- Faster than beforeThe new site is measured against the old one on Core Web Vitals.
- AccessibleThe redesigned site is tested against WCAG 2.2 AA.
- Reported transparentlyYou receive a before and after comparison once the site settles.
Questions
Website Redesign, answered
Something else on your mind? Write to support@webdesignpoint.com.
What is included in a website redesign?
A baseline audit, content and UX review, new architecture and design, development, content migration, redirect mapping, launch and post launch monitoring.
What is the investment for a website redesign?
Redesign engagements begin at $1,200. The size of your current site, migration complexity and new functionality shape the final investment, which is fixed in your proposal.
Will a redesign hurt my search rankings?
Handled carelessly, it can. We benchmark rankings first, preserve high value content, map every URL to a relevant new page and monitor closely after launch to protect your visibility.
Can you work alongside our internal team and existing tools?
Yes. We regularly embed with in house marketing, product and engineering teams, and we work inside the platforms, repositories and analytics accounts you already use. Roles and handoffs are agreed in writing during discovery.
Who owns the work when the engagement ends?
You do, completely. The new site, content and documentation along with all accounts and credentials are transferred to your organization. Nothing is licensed back to you and nothing is held hostage.
Begin
Show us the site you have today.
Share your current URL and what is not working. We will return an initial assessment and a fixed investment for the redesign.
Request a proposal
A senior strategist reviews every request and replies within one business day.
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